2011 – CEO Reed Hastings announced a bombshell that, in turn, brought on Netflix’s single worst year ever. He announced that they were splitting Netflix streaming from DVD rentals. With that, the price would be doubled – $8 for 2 DVD rental plan and $8 for streaming. If you were an existing customer, you would be grandfathered in until September. This news caused their stock to fall, which continued when Hastings announced the DVD division was to be rebranded as Qwikster, and sold (which, of course, didn’t happen). 1923 – HollywoodLand Sign is dedicated to the people in Los Angeles CA. The...
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