July 29, 2009: Yahoo Search Sold to Microsoft

Yahoo!

July 29, 2009: Yahoo! sells search assets to Microsoft

We dealt with the big buyout bid fight between Microsoft and Yahoo back in 2008. Of course, the outcome was that Yahoo’s CEO Jerry Yang stepped down and Carol Bartz took the reigns. However, Carol did make a bold move in 2009 as she agreed to a deal with Steve Ballmer. Microsoft would get Yahoo Search engine technologies and create a search engine for Yahoo. In return, Yahoo would handle advertising for premium search advertisers. This was a ten year deal.BTW – Recent news stated that Yahoo.jp is using Google in Japan. While it did put a snag in the agreement this week, Yahoo Japan Chief Exec. Masahiro Inoue said Microsoft didn’t localize the service in Japan, therefore, they went with Google.

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Jeffrey Powers @geekazine

I love tech history. I enjoy how we evolved from computers that fill a room to computers we wear on our bodies. I have put a full archive of tech history together at Wikazine. You can also talk history at Google +. I am also a podcaster and V-caster at Geekazine and a Podcast Coach at How to Record Podcasts. You can also sign up for a Helpout

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