February 5, 1999: First Major Webcast in Victoria’s Secret

1999 – Victoria’s Secret holds their annual fashion show after dealing with the networks for the last 10 years. The event attracts attention – 1.5 million visitors to be exact in 90 countries. The company uses the same idea the next year to rousing success. This was considered the first Major Successful webcast. Ads were run on Wall Street Journal, New York Times and other print publications. However, it was the ad spot on the Superbowl that would cause the uproar. Within minutes of the commercial airing, 1 million people logged onto the site – causing it to crash. This is pre-...

Play