January 20, 1985: Apple Lemmings Ad Flop

Apple Lemmings Commercial
Apple Lemmings Commercial

1985 – When you hear “Apple Superbowl commercial“, you instantly think a woman running down a hall with a sledgehammer ready to destroy oppression. But there was another commercial. The Yang to the Macintosh Ying.The Lemmings commercial was aired for Super Bowl XIX. It was a commercial for Macintosh Office. Blindfolded businessmen marched off the edge of a cliff to a dark rendition of “Hi Ho”. The last guy in line – realizing his blind mouse wasn’t in front of him anymore, peeked to see what happened – only to find he was one step away from oblivion; Another line of Blind mice coming up behind him.

The big difference in this commercial is that it was a horrific failure. The consumer felt insulted more than enlightened. If that commercial would have aired the year before for Macintosh, Apple would have been done. What a difference a year makes, eh?

Wikazine – Full show notes for January 20

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