July 29, 2009: Yahoo Search Sold to Microsoft
0729, aggregator, bold move, buyout bid, carol bartz, ceo, chief exec, day in tech history, dram, Google, historical events, japan, jerry yang, masahiro inoue, merger, Microsoft, Podcast, recent news, rtm, search advertisers, search engine technologies, sirius, snag, steve ballmer, technology history, Tim Morse, xm, Yahoo, yahoo jp
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We dealt with the big buyout bid fight between Microsoft and Yahoo back in 2008. Of course, the outcome was that Yahoo’s CEO Jerry Yang stepped down and Carol Bartz took the reigns. However, Carol did make a bold move in 2009 as she agreed to a deal with Steve Ballmer. Microsoft would get Yahoo Search engine technologies and create a search engine for Yahoo. In return, Yahoo would handle advertising for premium search advertisers. This was a ten year deal.BTW – Recent news stated that Yahoo.jp is using Google in Japan. While it did put a snag in the agreement this week, Yahoo Japan Chief Exec. Masahiro Inoue said Microsoft didn’t localize the service in Japan, therefore, they went with Google.
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