April 8, 1983: Steve Jobs Brings John Sculley as CEO

steve jobs

April 8, 1983: Steve Jobs entices John Sculley to Apple as CEO

1983 – John Sculley, who was president of PepsiCo at the time, decides to leave to become president and CEO of Apple Computer at request of Steve Jobs. Sculley’s campaign of “the Pepsi Challenge” was new thinking and helped Pepsi gain market share over Coca Cola. Steve Jobs wanted that passion so he could beat IBM. Sculley was responsible for incorporating the PowerPC chip in Mac computers.John Sculley took the 800 million dollar in sales to 8 billion. Tension ultimately took it’s toll, as Sculley was forced out in 1993 and was replaced by Gil Amelio.

Wikazine – Full show notes for April 8

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Jeffrey Powers @geekazine

I love tech history. I enjoy how we evolved from computers that fill a room to computers we wear on our bodies. I have put a full archive of tech history together at Wikazine. You can also talk history at Google +. I am also a podcaster and V-caster at Geekazine and a Podcast Coach at How to Record Podcasts. You can also sign up for a Helpout

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