October 6, 1997: Michael Dell: “I’d Shut Apple Down”

Michael Dell

1997Gil Amelio just was just removed as CEO of Apple. People were calling for Steve Jobs to return, but others thought that would be a bad investment. At a Garner Symposium, Michael Dell was asked what he would do with Apple. He came back in saying:

“I’d shut it down and give the money back to the shareholders.” – Michael Dell

Had Apple done that, we might see a completely different market out there. Then again, we might just see the OS X as the NeXT OS on a regular PC – with NeXTpods and NeXTpad (instead of iPad).Steve Jobs had always run a war of words with Dell. However, this comment could have actually been a fuel for Jobs fire. In fact, in 2006, Jobs sent an email to employees after Apple surpassed Dell in market share. It said:

Team, it turned out that Michael Dell wasn’t perfect at predicting the future. Based on today’s stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. – Steve Jobs

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