2002– Netflix, the rental movie-by-mail service, initiated their Public offering. They sold 5,500,000 starting at $15 a share. They sold an additional 825,000 the next day. Of course, the Netflix stock has fluctuated over the years, including 2011, when CEO Reed Hastings tried to split their online and DVD rentals, then announced Qwikster – with hopes to sell that side of the company. Of course, he retracted that statement, but not before loosing 2/3 of stock price (was at $291 in 2011, now at $70 / share).
Full Day in Tech History podcast show notes for May 29
1987 – Compuserve releases the Graphics Interchange Format (GIF) standard. Using 256 colors, it could greatly reduce pictures for the web. Photos in the GIF format would look pixelated and posturized, though.
“‘GIF’ ™ is CompuServe’s standard for defining generalized color raster images. This ‘Graphics Interchange Format’ ™ allows high-quality, high-resolution graphics to be displayed on a variety of graphics hardware and is intended as an exchange and display mechanism for graphics images. The image format described in this document is designed to support current and future image technology and will in addition serve as a basis for future CompuServe graphics products.” – From the Official text of GIF standard.
GIF files are used to this day, mostly for animation purposes. Google Chrome, for example, allows you to post animated gif files, which brought a flood of “Google over Facebook” shorts.
Full Day in Tech History podcast show notes for May 28
2004 – I remember watching TechTV from the ZDNet Days. Even watched a live show back in the days when Spring Comdex was in Chicago. When it changed to TechTV, we got some great social tech pioneers like Leo Laporte, Kevin Norton, Chris Pirillo and Kevin Rose, among others. When Comcast purchased the channel, they merged it with their own channel – G4. By May, G4 Tech TV was running in full force. Ultimately the name got changed to G4 and the pioneer shows like Call for Help and Screen Savers were ended.
1985 – When you hear “Apple Superbowl commercial“, you instantly think a woman running down a hall with a sledgehammer ready to destroy oppression. But there was another commercial. The Yang to the Macintosh Ying.The Lemmings commercial was aired for Super Bowl XIX. It was a commercial for Macintosh Office. Blindfolded businessmen marched off the edge of a cliff to a dark rendition of “Hi Ho”. The last guy in line – realizing his blind mouse wasn’t in front of him anymore, peeked to see what happened – only to find he was one step away from oblivion; Another line of Blind mice coming up behind him.
The big difference in this commercial is that it was a horrific failure. The consumer felt insulted more than enlightened. If that commercial would have aired the year before for Macintosh, Apple would have been done. What a difference a year makes, eh?