superbowl commercial

January 22, 1998: Microsoft and US Department of Justice

Jeffrey Powers @geekazine 0122, 3rd quarter, ad space, AOL, apple, apple macintosh 1984, blade runner, computer manufacturers, day in tech history, graphical user interface, interface gui, internet explorer, jan 24, launch, mac, macintosh, mhz motorola, Microsoft, Microsoft antitrust trial, motorola 68000 microprocessor, netscape, opportunity of a lifetime, Podcast, ridley scott, steve jobs, steve jobs and steve wozniak, steve wozniak, Super Bowl advertising, Super Bowl XVIII, superbowl, superbowl commercial, technology history, US Department of Justice, washington redskins 0 Comments January 21, 2020

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Microsoft

1998 – Microsoft reached an agreement with the US Department of Justice regarding Internet Explorer on Windows 95. In the agreement, computer manufacturers could have the IE link removed. This was a small step in the antitrust suit against Microsoft and using bundled software and drive out competition.

The Microsoft antitrust trial would begin on May 18, 1998 and go until November 5, 1999.

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The Famous Apple Macintosh Superbowl commercial
Microsoft releases IE for Mac
AOL sues Microsoft on behalf of Netscape for IE
Cell Phone Tax rejected

Apple/ Day in Tech History

January 20, 1885: the Gravity Pleasure Switchback Railway Patent

Jeffrey Powers @geekazine 0120, aggregator, amature, apple, BBS, blind mice, blind mouse, businessmen, carleen thomas, comcast, Geek, Gravity Pleasure Switchback Railway, IBM, iTunes, january 20, LaMarcus Adna Thompson, lemmings, mac, macintosh, macintosh apple, macintosh office, Microsoft, microsoft market, oblivion, oppression, rendition, roller coaster, RSS, sledgehammer, super bowl, Super Bowl advertising, superbowl, superbowl commercial, Switchback Railway 0 Comments January 19, 2020

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1885 – Sounding like anything but a roller coaster, the Gravity Pleasure Switchback Railway was the first American designed amusement coaster designed by LaMarcus Adna Thompson.

Only 5 cents to ride, the Switchback was a simple coaster that took you about 600 feet to the next tower at six miles per hour. It had a height of 50 feet and a drop of 43 feet.

It opened on June 16, 1884 and eventually was replaced. But on this day, the roller coaster saw one of its first patents from this ride.

Learn more about Patents: Ingenious Inventions, How they work and How they came to be from Amazon

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Robert and Carleen Thomas (Amature Action BBS) were raided
Microsoft market value surpasses IBM for the first time to $26.78 Billion
Microsoft sells all shares of Comcast

Apple/ Day in Tech History

January 22, 1998: Microsoft and US Department of Justice

Jeffrey Powers @geekazine 3rd quarter, ad space, AOL, apple, apple macintosh 1984, blade runner, computer manufacturers, day in tech history, graphical user interface, interface gui, internet explorer, jan 24, launch, mac, macintosh, mhz motorola, Microsoft, Microsoft antitrust trial, motorola 68000 microprocessor, netscape, opportunity of a lifetime, Podcast, ridley scott, steve jobs, steve jobs and steve wozniak, steve wozniak, Super Bowl advertising, Super Bowl XVIII, superbowl, superbowl commercial, technology history, US Department of Justice, washington redskins 0 Comments January 21, 2019

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Microsoft

The Microsoft antitrust trial would begin on May 18, 1998 and go until November 5, 1999.

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The Famous Apple Macintosh Superbowl commercial
Microsoft releases IE for Mac
AOL sues Microsoft on behalf of Netscape for IE
Cell Phone Tax rejected

Apple/ Day in Tech History

January 20, 1885: the Gravity Pleasure Switchback Railway Patent

Jeffrey Powers @geekazine aggregator, amature, apple, BBS, blind mice, blind mouse, businessmen, carleen thomas, comcast, Geek, Gravity Pleasure Switchback Railway, IBM, iTunes, january 20, LaMarcus Adna Thompson, lemmings, mac, macintosh, macintosh apple, macintosh office, Microsoft, microsoft market, oblivion, oppression, rendition, roller coaster, RSS, sledgehammer, super bowl, Super Bowl advertising, superbowl, superbowl commercial, Switchback Railway 0 Comments January 19, 2019

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1885 – Sounding like anything but a roller coaster, the Gravity Pleasure Switchback Railway was the first American designed amusement coaster designed by LaMarcus Adna Thompson. Only 5 cents to ride, the Switchback was a simple coaster that took you about 600 feet to the next tower at six miles per hour. It had a height of 50 feet and a drop of 43 feet.

It opened on June 16, 1884 and eventually was replaced. But on this day, the roller coaster saw one of its first patents from this ride.

Learn more about Patents: Ingenious Inventions, How they work and How they came to be from Amazon

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Robert and Carleen Thomas (Amature Action BBS) were raided
Microsoft market value surpasses IBM for the first time to $26.78 Billion
Microsoft sells all shares of Comcast

Apple/ Day in Tech History

January 22, 1984: Apple Macintosh Superbowl Ad Debuts

Jeffrey Powers @geekazine 3rd quarter, ad space, AOL, apple, apple macintosh 1984, blade runner, day in tech history, graphical user interface, interface gui, jan 24, launch, mac, macintosh, mhz motorola, motorola 68000 microprocessor, netscape, opportunity of a lifetime, Podcast, ridley scott, steve jobs, steve jobs and steve wozniak, steve wozniak, Super Bowl advertising, Super Bowl XVIII, superbowl, superbowl commercial, technology history, washington redskins 0 Comments January 22, 2014

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1984 – Apple created the opportunity of a lifetime with the Macintosh. It was the first mouse-driven computer and Graphical User Interface (GUI) machine. The machine would have a release date of Jan 24, and held a 8 MHz Motorola 68000 microprocessor. It had 128 KB DRAM and came with a 9″ black-and-white CRT with resolution of 512×342. The price of the machine was $2495But what was key to this computer launch was the ad. This ad ran Nationally only once – If you missed the Superbowl, you would have missed the Ad – that is, unless you watched the news the next day. The ad appeared in the 3rd Quarter of the game.

By the way: Superbowl XVIII pitted the LA Raiders vs. the Washington Redskins. Raiders won 38-9. The average cost for ad space: $368,000. Apple’s budget on the commercial – $900,000. Ridley Scott (Blade Runner) directed it. The Board of Directors did not like the Spot, but Steve Jobs and Steve Wozniak did. Woz even stated that if the board was to reject the commercial, he would pay for the spot out of his own pocket.

Wikazine – Full show notes for January 22

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Microsoft releases IE for Mac
AOL sues Microsoft on behalf of Netscape for IE
Cell Phone Tax rejected

Apple/ Day in Tech History

January 20, 1985: Apple Lemmings Ad Flop

Jeffrey Powers @geekazine aggregator, amature, apple, BBS, blind mice, blind mouse, businessmen, carleen thomas, comcast, Geek, IBM, iTunes, january 20, lemmings, mac, macintosh, macintosh apple, macintosh office, Microsoft, microsoft market, oblivion, oppression, rendition, RSS, sledgehammer, super bowl, Super Bowl advertising, superbowl, superbowl commercial 0 Comments January 20, 2014

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1985 – When you hear “Apple Superbowl commercial“, you instantly think a woman running down a hall with a sledgehammer ready to destroy oppression. But there was another commercial. The Yang to the Macintosh Ying.The Lemmings commercial was aired for Super Bowl XIX. It was a commercial for Macintosh Office. Blindfolded businessmen marched off the edge of a cliff to a dark rendition of “Hi Ho”. The last guy in line – realizing his blind mouse wasn’t in front of him anymore, peeked to see what happened – only to find he was one step away from oblivion; Another line of Blind mice coming up behind him.

The big difference in this commercial is that it was a horrific failure. The consumer felt insulted more than enlightened. If that commercial would have aired the year before for Macintosh, Apple would have been done. What a difference a year makes, eh?

Wikazine – Full show notes for January 20

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Robert and Carleen Thomas (Amature Action BBS) were raided
Microsoft market value surpasses IBM for the first time to $26.78 Billion
Microsoft sells all shares of Comcast