macintosh

A-Team

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January 23, 1983: TV Series A-Team Debuts

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A-Team
A-Team

1983 – In 1972, a crack commando unit was sent to prison by a military court for a crime they didn’t commit. These men promptly escaped from a maximum-security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune.If you have a problem…

if no one else can help…

and if you can find them…

maybe you can hire…

The A- Team

NBC ran the A-Team from January 23, 1983 to March 8, 1987. The movie came out June 11, 2010.

Wikazine – Full show notes for January 23

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1984 Apple Superbowl Commercial

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January 22, 1984: Apple Macintosh Superbowl Ad Debuts

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1984 Apple Superbowl Commercial
1984 Apple Superbowl Commercial

1984 – Apple created the opportunity of a lifetime with the Macintosh. It was the first mouse-driven computer and Graphical User Interface (GUI) machine. The machine would have a release date of Jan 24, and held a 8 MHz Motorola 68000 microprocessor. It had 128 KB DRAM and came with a 9″ black-and-white CRT with resolution of 512×342. The price of the machine was $2495But what was key to this computer launch was the ad. This ad ran Nationally only once – If you missed the Superbowl, you would have missed the Ad – that is, unless you watched the news the next day. The ad appeared in the 3rd Quarter of the game.

By the way: Superbowl XVIII pitted the LA Raiders vs. the Washington Redskins. Raiders won 38-9. The average cost for ad space: $368,000. Apple’s budget on the commercial – $900,000. Ridley Scott (Blade Runner) directed it. The Board of Directors did not like the Spot, but Steve Jobs and Steve Wozniak did. Woz even stated that if the board was to reject the commercial, he would pay for the spot out of his own pocket.

Wikazine – Full show notes for January 22

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  • Microsoft releases IE for Mac
  • AOL sues Microsoft on behalf of Netscape for IE
  • Cell Phone Tax rejected
Apple Lemmings Commercial

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January 20, 1985: Apple Lemmings Ad Flop

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Apple Lemmings Commercial
Apple Lemmings Commercial

1985 – When you hear “Apple Superbowl commercial“, you instantly think a woman running down a hall with a sledgehammer ready to destroy oppression. But there was another commercial. The Yang to the Macintosh Ying.The Lemmings commercial was aired for Super Bowl XIX. It was a commercial for Macintosh Office. Blindfolded businessmen marched off the edge of a cliff to a dark rendition of “Hi Ho”. The last guy in line – realizing his blind mouse wasn’t in front of him anymore, peeked to see what happened – only to find he was one step away from oblivion; Another line of Blind mice coming up behind him.

The big difference in this commercial is that it was a horrific failure. The consumer felt insulted more than enlightened. If that commercial would have aired the year before for Macintosh, Apple would have been done. What a difference a year makes, eh?

Wikazine – Full show notes for January 20

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  • Robert and Carleen Thomas (Amature Action BBS) were raided
  • Microsoft market value surpasses IBM for the first time to $26.78 Billion
  • Microsoft sells all shares of Comcast
UMax

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January 11, 1998: Umax gets Macintosh

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UMax
UMax

1998 – We know this as a time where Apple had reeled in all it’s clones and became a proprietary company. However, there was one clone to the G3 Mac. Umax had won this contract due to the face that Apple penetration to certain markets was not there and UMax was. Therefore, Apple awarded a clone contract to UMax until Apple could get into those markets.Wikazine – Full show notes for January 11

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AOL - Time Warner

January 10, 2000: The (AOL) Time Warner Acquisition

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AOL - Time Warner
AOL – Time Warner

This is an interesting parallelism:1990 – Time Inc. acquires Warner Communications for $14.1 Billion.

2000 – AOL purchases Time Warner for $165 Billion in stock. The merger would finally complete on Jan 11 2001 when the Federal Trade Commission approves the merger.

AOL and Time Warner continue a relationship until 2009 when the two companies finally split.

Wikazine – Full show notes for January 10

[dithg2mpc]

  • Apple releases the Macintosh Plus
  • Microsoft settles with Caldera
  • A court rules against Rambus due to their “Spoliation” of documents
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